CLAIM YOUR $1,000 GENERAL ADMISSION TICKET
Think of this event as your favorite mastermind on steroids! At masterminds you get the “GOOD STUFF”, the insider secrets that no one shares to the public.
All our speakers are pulling back the curtain for three hours each, revealing their top tactics, systems, and strategies to attract clients, sell memberships profitably, deliver jaw-dropping results, and keep members coming back for the long haul.
If you're ready for high-level, no-nonsense, tactical insights that will skyrocket your business in 2025, then sign up today!
Location: SPRING LAKE, MIchigan
9:30AM - 10:00AM | Introduction
10:00AM - 11:30 AM | Matt Wilber
11:30AM - 1:00 PM | Matt Wilber
1:00 PM - 2:30 PM |Lunch
2:30 PM - 4:00PM | Scott Carpenter
4:00 PM - 5:30 PM | Scott Carpenter
9:30AM - 10:00AM| Introduction
10:00AM - 11:30 AM | Dr. Kuy Houser
11:30AM - 1:00 PM | Dr. Kuy Houser
1:00 PM - 2:30 PM | Lunch
2:30 PM - 4:00PM | Ian Weinberg
4:00 PM - 5:30 PM| Ian Weinberg
6:30PM | VIP DINNER AT MATT'S HOUSE
9:30AM - 10:00AM| Introduction
10:00AM - 11:30 AM | Trevor Wittwer
11:30AM - 1:00 PM | Trevor Wittwer
1:00 PM - 2:30 PM | Lunch
2:30 PM - 4:00PM | Scott Carpenter
4:00 PM - 5:30 PM| Scott Carpenter
5:30-6:00 PM | Speaker Panel
The event will take place at The Waterfront Ballroom at the Spring Lake Holiday Inn, offering stunning views of Lake Michigan. Enjoy a scenic and inspiring environment as you learn. During breaks, step out onto the patio—just moments from the lake—to connect and converse with fellow attendees.

In 2013, I graduated with a Master’s Degree in Exercise Physiology and over $100,000 in student debt. I had no idea how I’d make a living—let alone pay off those loans.
But then, I became a franchisee of a boutique boot camp brand, and in just seven years, I scaled from one location to ten, generating over $46 million in sales.
I became the #1 franchisee and later the
VP of Product and Results, helping gym owners across the country implement the same systems that worked for me.
I’m not here to sell you a dream—I’m here to show you
exactly how it’s done. That’s why I created this event.
Most conferences are filled with hype and recycled speakers who give vague, generic advice. The Growth and Scale Conference is different. It’s designed to give you tactical, step-by-step strategies from the most successful gym owners across the country—so you can implement what works across the entire industry, not just within one brand.
This event isn’t just for you—it’s for me too. Even at the top 1% level, I’m always looking to learn from the best. If you’re tired of the hype and want real tools to grow and scale your gym, this is an event you can’t afford to miss.
I look forward to seeing you there.
Dedicated to your success,
The speakers for this event are handpicked on the topics critical to doubling your profit or membership in 12-months or less.
Each presenter is someone I personally want to learn from, and I know that just one golden nugget from any of them will make the entire event worth the investment required to attend.
Each speaker will have 3 hours to break down exactly how they’ve grown their gyms to join the top 1% of gym owners.
Plus, we’re dedicating 30 minutes to Q&A with each speaker, giving you the chance to get personalized advice on how to implement their strategies in your business.

Let’s be real—most gym owners didn’t get into this business because they love tech.
But the right tools can fill your gym, keep members engaged, and make your life way easier (without drowning in spreadsheets and frustration).
In this session, we’ll break down the must-have technology for two critical areas of your business:
✅ Before the Sale – How to attract, nurture, and convert leads without spending hours chasing people down.
✅ After the Sale – How to automate engagement, boost retention, and create an experience that keeps members coming back.
This is not a boring tech talk—it’s a real-world roadmap to using the right tools in the right way to grow your gym. No overwhelm, no geek-speak—just practical strategies you can use immediately.
If you’re ready to work smarter, not harder, this session is for you!

If your goal is to grow and scale predictably you need to understand your "profitable franchise prototype" and the constraints that hold you business back.
I spent the last 12-months hacking the fastest growing franchises and what makes them successful compared to the rest.
After this presentation you will never see your business the same again.
In 12 years, I’ve never seen a strategy work like this… \
If you want to predictably grow and scale your locations with highly motivated trials—without the hassle of lead follow-up—you won’t want to miss this presentation. This approach delivers incredible results, even in the toughest markets, and works for every service gyms offer. Plus, Matt will show you exactly how to fulfill on these clients to achieve draw dropping results and average retention rate of 25 months.

The profits of your gym are VERY important- but if you don’t have a plan in place to create passive income, you will always be financially at risk (even more so now with runaway inflation and the new world economy).
Scott Carpenter will teach exactly what to do with the profits of your gym to shield your money from the IRS, acquire cash flowing assets that make you money while you sleep, and have your money make babies.
He’s going to open exactly what he’s done with the profits of his gyms to create indestructible wealth- and help you create your personal plan.
If you implement these steps- in just 3-5 years you can put yourself in a position where you never have to worry about money ever again! And when you choose to work because you want to… not because you have to… it will CHANGE…YOUR… LIFE!!
Let’s face it- there is only so much you can do to get leads and acquire new members. And there’s only so much you can do for retention.
Every gym is going to have a market equilibrium, where adding more clients is NOT a possibility. The only answer thing you can do at this point to increase profitability is to charge more… But there’s also a market cap on price… you can only charge so much for workouts!
Scott Carpenter will teach you the play he created to make MORE money with LESS clients- by bolting on a TRUE High and Mid-Ticket Offers for the clients looking for a premium offer.
There will always be some clients that look for the cheapest option, the majority of clients that look for the best value, and a handful of clients who want the BEST… period. Scott will walk you through exactly how to build, sell, fulfill, and renew High and Mid-Ticket Offers so that just 1-2 sales per month can net you over $100,000 in additional profit per year.

Dr. Kuy Houser is double board-certified in Family Medicine and Obesity Medicine and the owner of a super successful gym.
Dr. Houser provides medical weight loss management in his facilities. He will educate you on everything you need to know about the latest weight loss solutions and how to potentially offer these services the right way in your locations to help your clients achieve their weight loss goals.
Regardless of how you feel about weight loss interventions, the era of weight loss medication is here and it's more important than ever to stay informed to be able to be an expert on all things influencing your clients, supporting your clients, and staying on the cutting edge in the industry.

Ian opened and successfully exited 10 personal training studios in Seattle. He now oversee a 250 personal high ticket sales team that does over 100M in online transformation programs. This will be a masterclass in scaling your gyms and selling personal training and high ticket online transformations.

How we add 13-18% per location in additional revenue and pay our rent with supplements. The trainings, Skool systems, and more we have in place. We will also go into how we help gyms across the country do this for FREE as a wholesaler and why WAYT exists. I learned these initial tools from Andy Frisella and will expound how we have taken that to our systems company, franchise, and wholesalers wide across the country. Will also cover main pain points with carrying and ordering supplements.
Aaron is the founder of P-Fit , WAYT Nutrition, Aaron Kelly Wines. With over $20,000,000 in total sales since September 2016 and boasting over 400,000 pounds of weight loss at his corporate locations, he has accomplished life changing results for his clients and his team.

"Matt Wilber is the real deal"
"You’re a product of your environment, surround yourself with the best”. This is my motto. Matt Wilber is the real deal. Everywhere he went, I followed. If you want to be the best, find the best and follow and replicate everything they are doing. I want to learn and grow from someone that is in the trenches and knows what I am experiencing, and going through and has been there. I like Matt’s coaching style, it’s direct, clear and a no-fluff approach. I am the type of person that does well with clear marching orders and Matt has always provided that for me. I present a struggle or problem and he doesn’t make me feel dumb or incompetent but rather he gets it because he has struggled with the same issues. I’ve learned from Matt and have been coached by him for well over a decade and the success that I have had becoming a 7 figure multi-location fitness business owner is directly tied to Matt’s coaching and resources over the years. His coaching with running multiple locations, developing and growing my leadership as well as building and cultivating the culture of my facilities have been massively beneficial over the years working with Matt."
- Nadine VandenHeuvel


"Only a few times in a lifetime does one get to witness a mission embodied in a person."
"Only a few times in a lifetime does one get to witness a mission embodied in a person. Matt Wilber is exactly that. He is a walking, talking, thinking, growth-churning human that will not rest until he transforms, not just individuals, but entire industries on the path to converting whole communities and then the legacies of the families they touch. Not only has he been a coach and mentor to me, but each day in the execution of my coaching and leading I hear Matt's voice reminding me of greatness. Echoing the mission of impact and encouraging me to press on into my personal legend. While his businesses success and his professional acumen are widely unrivaled his heart, vision, and relentless execution in his pursuits are beyond impressive and are what has, and will continue, to set him apart from the pack. It is a pleasure and honor to have stood shoulder-to-shoulder in the mission with him. I like Matt’s coaching style, it’s direct, clear and a no-fluff approach. I am the type of person that does well with clear marching orders and Matt has always provided that for me. I present a struggle or problem and he doesn’t make me feel dumb or incompetent but rather he gets it because he has struggled with the same issues. I’ve learned from Matt and have been coached by him for well over a decade and the success that I have had becoming a 7 figure multi-location fitness business owner is directly tied to Matt’s coaching and resources over the years. His coaching with running multiple locations, developing and growing my leadership as well as building and cultivating the culture of my facilities have been massively beneficial over the years working with Matt.”
- Darrylynn Silva-Costa

Here are the most common questions we receive when we host events.
There are no refunds on the event. If you are not able to attend the event we will credit you for a future event or you can apply it to coaching. We do offer a double your money back guarantee on the event.
If you attend the event and you don't feel you got at least 10x your investment simply just ask for a refund and we will double it to cover the cost of your ticket and travel expenses.
This event was created out of necessity. We have created an all star lineup of the top 1% of gym owners who are not on the speaking circuit at all the conferences and are giving them 3 hours a piece to share their trade secrets on how they are growing and scaling their gym. This is a no pitch event and 100% pure value. Each speaker is either the top franchisee of their franchise or have at least 1 location doing over 7 figures a year.
The location is at the Spring Lake Holiday Inn located at 940 W Savidge St, Spring Lake, MI 49456.
The airport you should fly into is Gerald R. Ford International Airport code GRR which is located in Grand Rapids, MI.
Spring Lake is an easy 35-40 minute drive from the Grand Rapids airport. It is recommended to rent a car. Getting an Uber to Spring Lake is typically reliable but getting from Spring Lake back to Grand Rapids is not.
The hotel we recommend is the event hotel which is the Spring Lake Holiday Inn. You can access their website here. Or give them a call at 1-888-465-4329.
Please email Mike Wilber at [email protected]
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